Maximizing Brand Experience Value through Original Concepts, Creative Design,
and Strong Product Development
CONCEPT DESIGNCapturing Trends:
Conceptual Design Half-a-Step Ahead
All employees actively keep updated with global trends, collecting approximately 10,000 concept ideas annually. Next, our specialized analysis team researches consumer demands, narrowing the ideas to a select few.
Finally, we assess the remaining ideas based on I-ne’s culture, considering whether they can address customer needs or societal issues and if they represent half a step ahead rather than a whole step.
OEMHigh-Performance Product Development through Outsourced Manufacturing Strategy.
While I-ne does not have manufacturing facilities, we have tremendous confidence in our product development capabilities.
We utilize a nationwide network of over 200 OEM partners to carefully select the ideal supplier for each product. This approach ensures a fair, competitive environment that allows us to choose the optimal OEM based on cost and quality.
We’re market-oriented; rather than beginning with formulas and ingredients, we first identify the market and target the latent needs of consumers.
BRAND DIRECTIONCreative Design Consistent with the Brand Concept.
Based on the brand story, the director directs the design of all creative elements, including the logo, container, packaging, promotional materials, and promotional campaigns, ensuring they all align cohesively.
We transform our compelling brand narrative into captivating visuals for our users.
Our branding division has a video production team and social media team. These teams continuously explore creative expressions, blending artistic creativity with data-driven insights to elevate the brand’s value.
Establishing brand identity and brand narrative
Creating a compelling brand narrative that resonates with users
Web design that optimizes user experience
Direct communication with users to increase social media engagement.