OMO: Online Merged with Offline
Distinctive Brand Reach
by Nurturing Trends Online
and Expanding through Offline Distribution
TARGET REACHThe secret to our brand reach: excellence in digital marketing and offline distribution
We’ve built a formidable audience by combining online and offline excellence.
We initially reach out to beauty pioneers and adopters through digital marketing, nurturing trends. Next, we extend our reach to the beauty majority through offline distribution channels like drugstores. We aim to reach a wide range of consumers, including the general beauty market, to deliver our products.
DEPLOYThe products have been distributed to 65,000 offline stores.
I-ne has a distribution record of 65,000 stores* across domestic and international markets, including drugstores, hypermarkets, and electronics stores.
We can deliver our brand to a wide range of customers through the power of not only online but through our excellence in offline distribution.
* As of December 31, 2022. The total number of stores where our products are distributed includes drugstores, hypermarkets, supermarkets, home centers (DIY stores), convenience stores, and electric stores.
Sources: Compiled by our company based on data from the METI, Current Survey of Commerce; JACDS; and respective company websites.