OMO: Online Merged with Offline

Distinctive Brand Reach

by Nurturing Trends Online

and Expanding through Offline Distribution

TARGET REACHThe secret to our brand reach: excellence in digital marketing and offline distribution

We’ve built a formidable audience by combining online and offline excellence.

We initially reach out to beauty pioneers and adopters through digital marketing, nurturing trends. Next, we extend our reach to the beauty majority through offline distribution channels like drugstores. We aim to reach a wide range of consumers, including the general beauty market, to deliver our products.

ADVERTISING STRATEGYIn-house digital marketing excellence

While many companies rely on advertising agencies, I-ne has an in-house ad team dedicated to each brand. The team implements various advertising strategies, including in-house ad operations, utilizing DSP (Demand-Side Platform), and other promotional activities tailored to each brand.

Furthermore, our direct reach has surpassed 34 million* accounts, including our online store user base and social media followers, which we have accumulated since our establishment.

* As of the end of December 2022, the data includes the total number of friends on each brand’s LINE account, the number of followers on social media platforms Twitter, Instagram, TikTok, and Facebook (with users counted multiple times when an individual follow multiple brands) and the total whose names and phone numbers match those registered on our e-commerce sales management system during the period from October 8, 2015, to December 31, 2022.

DEPLOYThe products have been distributed to 65,000 offline stores.

I-ne has a distribution record of 65,000 stores* across domestic and international markets, including drugstores, hypermarkets, and electronics stores.
We can deliver our brand to a wide range of customers through the power of not only online but through our excellence in offline distribution.

* As of December 31, 2022. The total number of stores where our products are distributed includes drugstores, hypermarkets, supermarkets, home centers (DIY stores), convenience stores, and electric stores.
Sources: Compiled by our company based on data from the METI, Current Survey of Commerce; JACDS; and respective company websites.