What is I-ne’s purpose?

We are Social Beauty Innovators
for Chain of Happiness

As social beauty innovators, we bring happy experiences to our bosses (customers) around the world through innovative ideas and marketing.

We create brands that bring you joy.

We target a range of markets, with a particular focus on the rapidly digitizing beauty market. In this market, we produce hit products in various genres. Innovation never ends with us—we’ll continue to take on new challenges and maintain growth.

Our massive brand growth is driven by the utilization of our unique OMO marketing approach, which we have built upon since our inception.

We’ve created a business model based on a marketing approach known as “online merged with offline,” or OMO, and have established a system for developing products that you’ve never experienced before. In 2015, our launch of the BOTANIST brand achieved great success, marking the beginning of a period of rapid growth.